Real Estate Myths
- Myth #1: It doesn't matter which real estate agent you list your home with
Truth: It is critically important which agent you select to market and sell your home.
First, the real estate market is highly competitive with many other sellers competing for those few available, qualified buyers. You need Wendt Key Team Realty with a proactive marketing plan who can out market your competition for those few buyers as compared to many average agents who just list your home in the Multiple Listing Service and then prays that someone will sell it.
Secondly, it's important to have an agent with the education, experience, and know-how to anticipate problems, avoid them and be able to handle them quickly and in a professional manner should they occur.
- Myth #2: Wendt Key Team Realty sells a lot of real estate. Perhaps they're too busy to pay attention to my listing.
Truth: Wendt Key Team Realty is very busy doing all of the right things that will get the best results for you!
Just as superior restaurants are busy at dinnertime and superior doctors have a heavy patient load, Wendt Key Team Realty's success in marketing homes has resulted in our being busy. You wouldn't hire your brother-in-law to do open heart surgery on you just because he wasn't busy. In addition, Wendt Key Team Realty has assembled a top flight staff to assist them with the routine (but critically important!) details in order to free them up to devote the time and attention you require to sell your home successfully. Wendt Key Team Realty has built their business on one satisfied client at a time. And, their goal is for you to be another satisfied client who spreads the word about how well you were served.
- Myth #3:You should select the real estate agent who says he/she can get you the highest price.
Truth: No ... always select an agent on his/her credentials. Market value is a separate issue.
Overpricing a home to get the listing is the oldest scheme in real estate: schmooze the seller and compliment the home to get the listing, then ask for a price reduction 30 days later. You should insist on a written, well-researched computerized market analysis to determine the realistic amount your home will bear in today's market and price it accordingly. Select your real estate agent based on his/her credentials, then decide on price.
- Myth #4: All I really have to do to sell my home is to put a FOR SALE sign in my yard and an ad in the newspaper.
Truth: the yard sign and newspaper ad, while effective, actually account for a very small percentage of "qualified" buyer activity.
Only seven percent of qualified buyers come from yard signs and only eight percent from newspaper ads. that's why the failure rate for "For Sale By Owner" is so high. Most qualified buyers are generated by real estate agents through referrals, past customers and clients, and various proactive marketing activities. In other words, most buyers are generated from a pool of buyers who have been professionally nurtured and developed over time.
That's why it's so important to engage the services of an agent who has developed a substantial and successful business over the years. You can greatly improve your chances of getting the highest price from the most qualified buyers by working with the most successful REALTORS® at Wendt Key Team Realty.
- Myth #5: Pricing a home is a mysterious process.
Truth: Your home will sell for whatever the market will bear ... market value.
Your home will sell within a range of what similar homes are selling for. And because every home is unique, your home will probably sell in either the high or low end of that range depending on it's condition. Wendt Key Team Realty will do a computerized market analysis collecting data to help you decide where to put the price. It's not an easy process, but it's not mysterious either.
- Myth #6: Brokers who "discount" commissions can do an adequate job of selling your home.
Truth: You get what you pay for!
Your home is in competition with all of the other homes on the market for the best and most qualified buyers. There are generally more homes on the market than there are buyers. That's why such a high percentage of the homes that go on the market don't sell. You need an aggressive, proactive real estate agent to get your home sold and for the highest net price to you.
Promotional costs such as photos, brochures, ads, MLS inserting fees, printing, direct mail, signage, etc., are all vital to getting the results you want, but they are all expensive. Wendt Key Team Realty invests heavily into the marketing of your home. Will a discount broker offer a complete marketing campaign? Hardly! Most of these "discretionary" expenses are the first to be eliminated when the brokerage fee is negotiated downward. these "discretionary" investments are some of the most important for getting the desired results. Don't be penny wise and pound foolish!
Also, does a discount broker have a staff to personally attend to your specific needs? Does he/she have a proven track record of success, or is he/she using the discounted commission to win your business? Does he/she have the expertise to guide you through problems that may develop during the closing process? We think not! And remember, you only pay a commission when your property sells successfully. You owe nothing if Wendt Key Team Realty does not get results (which is highly unlikely!).
There are a lot of Myths going around about the selling of real estate, but the Truth is that Wendt Key Team Realty gets results. Put us to work for you!